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Exploring ITIL Best Practices

Updated: Mar 29

Introduction to ITIL Best Practices

Establishing ITIL best practices is crucial within IT service management to achieve operational excellence and deliver outstanding value to customers and stakeholders. 

ITIL, or the Information Technology Infrastructure Library, has long been revered for its comprehensive framework that guides organisations in efficiently managing and delivering IT services. 

The latest evolution, ITIL 4, further solidifies its position by introducing a more agile, flexible, and holistic approach to service management.

This article delves into the essence of ITIL, spotlighting its foundational principles, models, and practices that constitute the best practices in ITSM. 

Understanding ITIL is the first step towards achieving your goals, whether you're looking to refine your service delivery, enhance value creation, or foster a culture of continuous improvement. 

This guide summarises the path to mastering ITIL best practices for professionals and organisations keen on elevating their service management practices. 

By integrating these principles, you're enhancing your ITSM capabilities and setting a foundation for sustained success and value delivery in an increasingly complex and evolving service landscape. Join us as we explore the critical components, practical applications, and transformative potential of ITIL Best Practices.

Understanding the ITIL 4 Framework

The ITIL 4 framework represents a significant evolution in service management, introducing a flexible, holistic approach that integrates various components to offer comprehensive guidance to organisations. 

At the heart of the ITIL 4 framework are the Service Value System (SVS) and the Four Dimensions Model, which are pivotal in understanding how to efficiently and effectively manage and deliver services.

Components of the ITIL 4 Framework

A diagram of the components of ITIL version 4
The ITIL Components

Service Value System (SVS)

The SVS offers a comprehensive model that ensures a cohesive approach to creating, delivering, and continually improving services. 

Central to the SVS is the Service Value Chain, an operational model outlining the critical activities required to respond to demand and facilitate value creation through service management. 

The SVS encompasses several elements, including the guiding principles, governance, service value chain, practices, and continual improvement. Together, these elements ensure a versatile, adaptable approach to delivering value to customers and stakeholders.

Four Dimensions Model

Understanding the complexity of service management requires consideration of its multiple perspectives or dimensions. ITIL 4 introduces the Four Dimensions Model to ensure a holistic approach to service management. 

These dimensions are: 

  1. Organisations and People

  2. Information and Technology

  3. Partners and Suppliers

  4. Value Streams and Processes. 

Each dimension must be considered and balanced to successfully manage and deliver services, acknowledging that a deficiency in one area can adversely impact the overall service management effort.

The ITIL 4 dimensions model
The ITIL 4 dimensions model

Importance of a Holistic Approach

Adopting a holistic approach to service management, as encouraged by the ITIL 4 framework, recognises the interconnectivity between the components of an organisation and its environment. This awareness facilitates a comprehensive, coordinated strategy towards service management that covers all aspects of the organisation, its partners, technologies, and the broader landscape in which it operates.

Understanding and implementing the ITIL 4 framework focusing on the Service Value System (SVS) and the Four Dimensions Model equips organisations with the capability to navigate the complexities of the modern service environment. This approach supports efficient and effective service management practices. It drives continual improvement and adaptation in response to changing demands and opportunities, ensuring sustained value creation and delivery.

Core Components of ITIL 4

This section provides an in-depth exploration of the core components that constitute the backbone of ITIL Version 4, focusing on the Service Value System (SVS), the ITIL 4 practices, principles, and governance. By understanding these foundational elements, organisations can effectively implement and manage IT services that align with their business objectives, fostering growth, efficiency, and resilience.

The Service Value System (SVS)

At the heart of ITIL 4 lies the Service Value System (SVS), a model designed to facilitate service creation, delivery, and continuous improvement. The SVS is a dynamic framework comprising interrelated elements that work together to enable value co-creation through service relationships. Key components of the SVS include:

  • The ITIL Service Value Chain: An operational model outlining six key activities—Plan, Improve, Engage, Design & Transition, Obtain/Build, and Deliver & Support—that interact in various, flexible ways to convert demand into value. This adaptable chain allows organisations to define multiple value streams that cater to specific scenarios or service offerings.

  • Guiding Principles: A set of recommendations that guide organisations' decision-making and actions throughout the service management lifecycle. These principles are universal, applying to practically any initiative or stakeholder relationship.

  • Governance: The means by which an organisation is directed and controlled. Governance within the SVS ensures that clear strategy, policy, and processes are in place to meet business objectives while managing risks.

  • Practices: A significant evolution from the processes described in ITIL v3, ITIL 4 identifies 34 practices that provide a more versatile toolset to support the activities of the Service Value Chain. These practices are categorised into three types: 

1 - General Management Practices,

2 - Service Management Practices

3 - Technical Management Practices.

  • Continual Improvement: An iterative approach that enables organisations to seek incremental and innovative ways to improve services, processes, and overall effectiveness.

ITIL Practices, Principles, and Governance


The practices in ITIL 4 integrate classic processes with new, flexible models to support modern technologies and working methods. Each practice supports capabilities across the Service Value Chain, ensuring a comprehensive approach to service management. 

Examples include Incident Management, Risk Management, and Software Development and Management.


The guiding principles of ITIL 4 serve as a compass for organisations, helping to navigate the complex landscape of service management. These include focusing on value, starting where you are, progressing iteratively with feedback, and collaborating and promoting visibility, to name a few. These principles aid in decision-making and ensure consistency and alignment with organisational objectives.


Governance in ITIL 4 sets the direction through strategy, policies, and processes, ensuring alignment with the organisation's goals. It encompasses oversight, enabling resources and capabilities, and measurement and evaluation to ensure accountability and efficiency.

By embracing the core components of ITIL 4, organisations can establish a robust framework for managing and delivering services that provide genuine value to their customers and stakeholders. Integrating the SVS, practices, principles, and governance creates a flexible, resilient foundation for achieving excellence in service management. 




ITIL 4 Practices

General Management Practices

Information Security Management

Knowledge Management

Service Management Practices

Service Level Management

Incident Management

Technical Management Practices

Deployment Management

Infrastructure and Platform Management

ITIL 4 Principles


Focus on value

Start where you are

Progress iteratively with feedback

Collaborate and promote visibility

ITIL 4 Governance


Strategy and policies, Risk management, Resource management

ITIL Best Practices for Service Strategy

Understanding Demand and Defining Service Value

The foundation of an effective IT service strategy under the ITIL 4 framework is a comprehensive understanding of customer demand and the subsequent definition of services' value to the business. This involves identifying and analysing patterns of business activity that drive demand and the user profiles that initiate these activities. To define service value effectively, IT service management (ITSM) must align closely with business objectives, ensuring services are designed to meet customer needs and support the organisation's goals.

  • Identifying Business Activity Patterns: Recognising the trends and regular activities within the business that trigger the need for IT services.

  • Defining User Profiles: Understanding who uses the IT services and their requirements to ensure they are user-centred.

  • Service Value Proposition: Articulating how services will fulfil the business's and its customers' needs and how this contributes to achieving business objectives.

Aligning IT Strategies with Business Objectives

Aligning IT strategies with business objectives is critical for delivering services that genuinely support the organisation's goals. This alignment ensures that ITSM does not operate in a vacuum but is integral to the broader business strategy. Techniques for achieving this alignment include:



Strategic Engagement with Business Units

Building relationships with business units to ensure IT strategies support business objectives

Service Portfolio Management

Managing IT services to ensure they align with business needs

Governance and Policy Frameworks

Establishing structures for IT strategies to align with business goals and comply with policies

Business Impact Analysis

Understanding the impact of IT services on business processes and outcomes

Creating a Strategy Management Process

A strategy management process for IT services involves the assessment of the current state, defining the service management strategy, and implementing and monitoring it. This process includes:

  • Assessment of Current Capabilities and Performance: Evaluating the current capabilities of the ITSM organisation and the performance of existing services.

  • Strategy Definition: A clear IT service management strategy is based on assessing and understanding business objectives.

  • Implementation Planning: Develop a detailed plan for how the strategy will be implemented, including resource allocation, timelines, and key performance indicators (KPIs).

  • Monitoring and Review: Establish a continuous feedback loop to monitor the implementation of the strategy against agreed KPIs and make adjustments as necessary.

Organisations can ensure that their IT service strategy supports and enhances overall business goals by focusing on understanding demand, defining service value, and aligning IT strategies with business objectives. 

Creating a robust strategy management process enables continuous assessment and adjustment, ensuring that IT services remain aligned with changing business needs and continue to provide value. 

Designing and Transitioning Services

This section delves into the crucial aspects of designing and transitioning services within the ITIL Version 4 framework, focusing on best practices for developing and modifying services that meet the current and future needs of the business. Designing services that align with the organisation's strategic goals and transitioning these services without disrupting the existing ones are foundational for achieving service excellence and enhancing customer satisfaction.

Designing New Services

  1. Understand Customer Needs: Start by comprehensively understanding the needs of your customers and stakeholders. Use feedback, market analysis, and service requirements to shape the new service's design effectively.

  2. Design with the Four Dimensions in Mind: Ensure the new service considers the Four Dimensions of Service Management—Organisations and People, Information and Technology, Partners and Suppliers, and Value Streams and Processes. This holistic approach guarantees that all aspects of service delivery are optimised.

  3. Service Blueprint: Create a detailed blueprint or service design package (SDP), which includes all elements of the proposed service, its management, and operational requirements. The blueprint should cover technology requirements, skills needed, process design, and integration points with existing services.

  4. Risk Management and Compliance: Incorporate risk management strategies and compliance checks throughout the design phase to mitigate potential issues early in the service lifecycle.

  5. Prototyping and User Testing: Develop prototypes of the new service and conduct thorough user testing to gather feedback and make necessary adjustments before full-scale deployment.

Transitioning Services

  1. Transition Planning and Support: Develop a comprehensive transition plan that includes detailed steps and timelines for deploying the new service. This plan should allocate resources effectively and identify key personnel responsible for each transition stage.

  2. Change Management: Implement thorough change management processes to control and coordinate changes. Use the ITIL Change Enablement practice to reduce risks associated with changing services.

  3. Service Validation and Testing: Before fully deploying the new service, validate that it meets all design specifications and business requirements. Conduct rigorous testing to assure the quality and performance of the service under various conditions.

  4. Release Management: Coordinate the release of the new service with all stakeholders, ensuring that deployment is executed smoothly and without unexpected disruptions to existing services.

  5. Early Life Support: Provide extra support and oversight during the initial period after launching the new service. Address any teething problems quickly and refine the service based on user feedback.

  6. Knowledge Transfer: Ensure that all relevant personnel are trained and equipped with the necessary knowledge to manage and support the new service. Document all aspects of the service design and transition process for future reference.

Designing and Transitioning Services Example

A healthcare software provider sought to design and transition a new patient management system to improve user experience and integrate advanced analytics for patient data. They started by gathering extensive feedback from healthcare professionals and patients to understand the precise needs and expectations. The design phase included a holistic approach considering the Four Dimensions Model, focusing on enhancing collaboration among healthcare teams (Organisations and People), securing sensitive patient data (Information and Technology), involving third-party analytics services (Partners and Suppliers), and streamlining patient admission and discharge processes (Value Streams and Processes). A detailed service blueprint was developed, highlighting the technical requirements, necessary staff training, and compliance checks. Prototyping and user testing phases led to several iterations before finalising the design. The transition plan included extensive training for end-users and IT support staff, with a phased rollout to monitor and manage issues effectively. Early feedback was overwhelmingly positive, with improved patient handling efficiency and data accuracy.

By following these outlined best practices, organisations can enhance their capability to design and transition services efficiently and effectively, ensuring alignment with business goals and customer expectations. Emphasising continuous improvement throughout the design and transition phases is paramount for adapting to changing needs and achieving sustained success in service management. 

Delivering and Supporting Services

Implementing efficient and effective service delivery and support mechanisms is crucial in maintaining high-quality IT service management. 

This section outlines best practices within the ITIL Version 4 framework organisations should adopt to guarantee the successful delivery and ongoing support of IT services.

Ensuring Efficient Service Delivery


Before Implementation

After Implementation


Lower efficiency due to manual processes

Increased efficiency with standardised processes

Response Times

Longer response times to incidents and requests

Reduced response times due to automation and improved processes

Customer Satisfaction

Variable satisfaction levels

Higher satisfaction with consistent and predictable service levels

Standardisation of Processes

Adopt standardised processes for the delivery of IT services to ensure consistency and predictability in service performance.

Leveraging Technology

Utilise automation and other technological advancements to enhance service delivery capabilities and reduce manual errors.

Service Level Agreements (SLAs)

Establish clear SLAs with stakeholders to set realistic expectations for service performance, availability, and responsiveness.

Effective Service Management Tools

Implement robust service management tools for incident management, request fulfilment, and problem resolution to streamline operations and enhance efficiency.

Service Performance Monitoring and Reporting

  • Continuously monitor service performance against agreed-upon metrics to ensure SLA compliance.

  • Regularly report on service performance, including SLA breaches, to maintain stakeholder transparency.

Service Performance Monitoring and Reporting Example

An online retail company implemented a new IT service to handle customer inquiries and complaints. They established vital metrics such as response time, resolution rate, and customer satisfaction score to ensure the service met performance expectations. A monthly service performance report was introduced, highlighting that the service consistently met its response time targets but had room for improvement in resolution rate and customer satisfaction. The report included a breach analysis section where any instances of SLA non-compliance were investigated. Insights from the report led to targeted training sessions for the customer service team and adjustments in workflow to better manage complex inquiries, resulting in gradual improvements in the following months.

Ensuring Continuous Support

Incident and Problem Management

Develop and maintain effective incident and problem management practices to swiftly restore service during disruptions and to identify and eliminate recurring issues.

Knowledge Management

Cultivate a culture of knowledge sharing to ensure that valuable information is captured, maintained, and accessible, facilitating quicker resolution times and preventing knowledge loss.

Continuous Skills Development

Invest in continuously developing IT staff skills to align with emerging technologies and service management practices, ensuring they are equipped to deliver and support services effectively.

Importance of Continuous Improvement

Embrace a mindset of continuous improvement within service delivery and support, leveraging feedback and performance data to drive refinements in IT services and processes.

By adhering to these best practices, organisations can enhance their service delivery and support functions, leading to higher customer satisfaction, improved efficiency, and better alignment with business objectives. The focus on standardisation, leveraging technology, and continuous support and improvement is fundamental to maintaining quality service delivery and support within ITIL Version 4.

Continuous Improvement

Adopting a culture of continual improvement within the ITIL 4 framework is crucial for organisations aiming to maintain and enhance their IT service management's effectiveness, efficiency, and quality. ITIL 4 introduces several techniques and models to support ongoing improvement efforts, enabling organisations to adapt to changing business needs and technological advancements.

This section delves into the continuous improvement practices proposed by ITIL 4, offering guidance on identifying and implementing improvements successfully.

The Continuous Improvement Model

The ITIL 4 Continuous Improvement Model provides a structured approach to identifying and implementing improvements across services, processes, and overall service management practices. 

It encompasses seven steps: 

  1. What is the vision? - Establishing a clear understanding of the strategic objectives. 

  2. Where are we now? - Assessing the current state to identify areas for improvement. 

  3. Where do we want to be? - Defining the specific, measurable objectives of the improvement. 

  4. How do we get there? - Planning and designing the steps necessary to achieve the improvement. 

  5. Take action - Implementing the improvement plan. 

  6. Check the results - Evaluating the outcomes against the objectives set. 

  7. Learn lessons - Capturing learnings to refine future improvement efforts.

Embedding a Culture of Improvement

For continuous improvement to be effective, it must be ingrained in the organisation's culture. This involves: 

  • Leadership is committed to continuous improvement, demonstrating its value, and leading by example. 

  • Empowering employees by involving them in the improvement process and encouraging innovative ideas.

  • Providing education and training to develop the skills necessary for identifying and implementing improvements. 

  • Rewarding and recognising contributions to improvement efforts, fostering a positive environment for change.

Techniques for Identifying Improvement Opportunities

Identifying areas for improvement requires systematic and ongoing assessment. Techniques include: 

  • Feedback solicitation from customers, users, and staff to gain insights into potential areas for enhancement. 

  • Benchmarking against industry standards or competitors to identify best practices and improvement targets. 

  • Gap analysis to compare current performance against desired outcomes, highlighting areas needing attention. 

  • Reviewing performance data, such as metrics and KPIs, to identify trends and anomalies indicating improvement opportunities.

Implementing Improvements

Successfully implementing improvements involves several key steps: 

  • Prioritising initiatives based on their impact, feasibility, and alignment with strategic objectives. 

  • Developing a clear implementation plan, including objectives, timelines, resources needed, and roles and responsibilities. 

  • Monitoring progress and making adjustments as needed to ensure objectives are met. 

  • Communicating effectively throughout the process to maintain transparency and engage all stakeholders.

Measuring and Reviewing Improvements

To ensure that improvement efforts deliver the intended benefits, it is essential to: 

  • Establish clear metrics for measuring success that are aligned with the defined objectives. 

  • Regularly review the outcomes of improvement initiatives against these metrics. 

  • Conduct retrospectives to reflect on what worked, what didn't, and why to inform future improvements.

Embracing a culture of continuous improvement is a journey that requires commitment, engagement, and a strategic approach. 

By following the ITIL 4 best practices for continuous improvement, organisations can remain agile, responsive to change, and focused on delivering value to their customers and stakeholders. 

Adopting and Adapting ITIL 4 Best Practices

Implementing ITIL 4 within an organisation requires a deliberate and thoughtful approach to ensure that the process improvements align with business goals and address the unique challenges that each organisation faces. Below, we outline the challenges that might arise during the adoption phase and the considerations for adapting ITIL 4 best practices to fit specific organisational needs.

Challenges in Adoption

Cultural Resistance:

Changing the existing processes and methodologies can be met with resistance from employees accustomed to the current ways of working. Overcoming this necessitates effective change management and communication strategies.

Skills Gap:

There may be a significant gap in employee skill sets required for implementing ITIL 4. This requires targeted training and possibly hiring new talent with the necessary expertise.

Cost Implications:

Initial investments in training, new tools, and possibly new hires can be substantial. Organisations must budget for these and evaluate the cost against the expected benefits.

Complexity of Integration:

Integrating ITIL 4 practices with existing systems and processes can be complex, particularly in organisations with legacy systems or those already using a different service management framework.

Adapting ITIL Practices

Understand Your Organisation's Needs:

Begin by assessing your current service management capabilities and identifying areas of improvement. Understanding your organisation's specific challenges and goals will guide which ITIL 4 practices are most necessary and beneficial.

Start Small and Scale:

Trying to implement all aspects of ITIL 4 at once can be overwhelming. Start with a pilot project or select practices that address the most critical needs, learn from the experience, and gradually scale to more areas.

Customise ITIL 4 to Fit Your Organisation:

There is no one-size-fits-all approach to adopting ITIL 4. Tailor its practices to fit your organisation's unique context, considering your industry, size, culture, and specific challenges.

Engage and Empower Your Team:

Ensure that your team is involved in the adoption process from the start. Provide them with the necessary training and resources to effectively understand and implement ITIL 4 practices. Empowering your staff will encourage buy-in and make the transition smoother.

Iterate and Improve:

Adopt a continuous improvement mindset. Regularly review the effectiveness of the ITIL 4 practices you have implemented, and be prepared to make adjustments as your organisation evolves and as feedback is received from your team.

In conclusion, adopting and adapting ITIL 4 within your organisation requires a strategic approach considering your organisation's unique context. By addressing the challenges head-on, implementing best practices thoughtfully, and continuously seeking improvements, organisations can realise the full benefits of ITIL 4 in driving efficient and effective service management.

Adapting ITIL 4 Practices Example

A small fintech startup adopted ITIL 4 best practices to streamline its IT service management processes. Recognising the unique challenges of their fast-paced, innovative environment, they began with a pilot project focusing on the Incident Management practice. This was chosen due to the critical nature of ensuring high availability and reliability of their services. The startup customised the ITIL 4 practice to fit its agile development model, integrating incident management with its existing sprint cycles and daily stand-ups. Feedback loops were established to collect insights from the development team, which were then used to improve the incident response process iteratively. This approach improved the efficiency of handling incidents and fostered a culture of continuous learning and adaptation among the team. Following the pilot's success, the startup planned to implement additional ITIL 4 practices gradually, prioritising those aligned closely with their strategic growth objectives.


About the author

Hello, my name is Alan, and I bring over three decades of experience in the IT industry. My expertise spans IT Governance, Information Security, Project Management, and IT Service Management across diverse organisational styles and market sectors. I am academically grounded with a degree in Information Systems. I have furthered my professional qualifications with an ITIL Expert certificate, PRINCE2 Practitioner qualification, and CISMP Certification in Information Security Management. Throughout my career, I've led multi-million-pound change programmes, managed significant government contracts, and accumulated a wealth of practical knowledge and insights, often learned through overcoming challenges in the field.

This article discusses concepts and practices from the ITIL framework, a registered trademark of AXELOS Limited. The information provided here is based on the ITIL version 4 guidelines and is only intended for educational and informational purposes. ITIL is a comprehensive framework for IT service management, and its methodologies and best practices are designed to facilitate the effective and efficient delivery of IT services. For those interested in exploring ITIL further, we recommend consulting the official ITIL publications and resources provided by AXELOS Limited.